Frequently Asked Questions about Online Marketing

In order to exclusively offer services of the highest quality and competence, we have specialized for years in marketing in all common online formats(Facebook, Instagram, YouTube & Google). In order to leave nothing to chance but to achieve the greatest possible success in the appearance of the brand as well as in external communication, we pursue a holistic approach to online marketing.

We guide our customers from the very beginning, tailoring our approach to their specific needs. Our expertise spans from conceptualization to design to implementation. This encompasses the development of a brand, including a carefully planned corporate presence on social media. We always consider the suitability of each channel, recognizing that not every platform is necessary for every company. A visually appealing brand with compelling communication will attract potential customers. To achieve this, we offer workshops on brand positioning at our headquarters, or on-site at your company. Here, we work together to decipher the various aspects of online marketing and apply them to your business, laying the foundation for a successful brand launch. Once the fundamentals of brand positioning are established, we create the brand's visual identity. This includes an impactful logo design, a corporate design manual, social media assets, and website design. By ensuring consistency across all elements, we ensure that fans and customers will remember your brand for years to come. 

Once the distinctive external brand appearance has been established, the next step is to strategically position the brand across relevant networks. We collaborate to identify the most effective channels and craft a customized marketing strategy for each. Establishing or refining the brand's presence on social media not only differentiates it from competitors but also provides a digital hub for fans and customers to engage with.

Once your company has established a professional presence on social networks, the focus shifts to implementing the developed online brand concept. Depending on the project, various marketing activities are recommended. Our diverse team handles content creation (including photos and videos), viral dissemination, organic audience growth, influencer marketing and blogger relations, community management and engagement, pay-per-click advertising (e.g., through Facebook ads), optimal brand placement on Google, and other online marketing strategies. We thrive on collaborating with a broad spectrum of experts and industries, which expands our and our clients' horizons and offers maximum flexibility.

With the combined expertise of our international team, we position your company alongside the "big players" in online marketing, enhancing the appeal of your brand for both customers and employees.

The marketing landscape has undergone significant changes in recent years. To stay connected with customers, especially potential ones, it's essential for small and medium-sized companies to establish a strong online presence to compete with larger firms. However, online marketing can be both costly and time-consuming, requiring a high level of expertise. That's where we come in. With our professional team, we provide experts for each sub-area, offering small and medium-sized enterprises an optimal opportunity to establish a lasting online presence. The majority of potential customers across all industries now spend a significant amount of time online, making it imperative to reach your target audience where they are most active.

You decide! We understand the importance of effectively utilizing the budget you provide. In general, the principle applies to online marketing: the more you invest, the more potential customers you reach! However, the annual budget varies depending on the specific requirements. To better understand your company and its needs, and to develop the ideal cost-effective strategy, we offer a non-binding consultation. This allows us to tailor your success strategy to achieve the best price-to-performance ratio in a personalized initial meeting.

Yes and no. While online marketing is, in our opinion, the most promising and effective form of marketing, we would never recommend allocating the entire advertising budget solely to these strategies. However, depending on the company, it does make sense to invest the majority of the marketing budget in online marketing efforts, as it provides an excellent means of generating leads and reaching potential customers while maintaining independence and flexibility. It's also prudent to evaluate past marketing expenditures and compare the return on investment offered by each option. Comprehensive performance analysis is crucial for every marketing initiative to gauge its past success; without this data, there may be little effective added value. We've witnessed many of our clients successfully reallocate their entire budget to online marketing, thereby avoiding additional advertising costs. This yields a dual benefit: reduced financial burden for the company and increased reach and advertising value simultaneously. 

That depends on your requirements! Depending on your wishes, we can exclusively handle tasks such as placing your brand presence, acquiring coverage, creating marketing campaigns, posting content... Essentially, it's possible for you to outsource the entire workload of online marketing to us. We'll manage your budget and branding transparently, reliably, and responsibly. Our aim is to relieve our clients of as much workload as possible so they can focus on core business tasks.

Maintaining a personal connection is one of our fundamental principles. That's why we maintain close personal contact and are available for you 24/7!

To help us better understand your company, your needs, and your goals, we offer you the opportunity for a non-binding inquiry and a free initial consultation (and of course, we'd also be happy to meet you in person for a coffee). During this initial meeting, we'll collaborate with you to develop a success strategy and provide you with a personalized offer to implement this strategy, ensuring the best price-to-performance ratio. You can now request your first free consultation:

SEO, or "search engine optimization" simply means improving your website's ranking in search engine results in a natural, organic way. It encompasses various measures and is one of many online marketing strategies. In addition to addressing technical requirements, SEO involves optimizing your website's content. The synergy between these two components is key to effective SEO. Enhancing your content elements can significantly boost your visibility. However, technical aspects like load time, page structure, and code optimization also play crucial roles in your search engine ranking. If you aim to secure top positions on Google and capture a significant share of the audience, a robust SEO strategy is indispensable.

SEA – Search Engine Advertising

SEA, or Search Engine Advertising, focuses on paid search engine advertising. You might be familiar with it; for example, when searching for new shoes and the first three results are Zalando, Tamaris, and Aboutyou. These are often ads optimized for specific keywords. When a customer enters predefined keywords, known as search queries, an ad is activated, placing it at the top of the search results. This enables you to increase your reach and, consequently, your revenue in a controlled manner. With proper monitoring and intelligent tracking of a SEA ad, you can attract potential customers to your website with relatively little effort.